 |
|
|
|
| Cell Broadcast can be used for a number of different
services and has been de-ployed by several network operators. |
|
| Early Warning System (EWS) for citizen alert |
|
| Cell Broadcast on mobile telephones can be used for Early
Warning Systems (EWS) by Governments. A few countries in the world have already
adopted this technique, in addition to older and already existing forms of
communication like siren, or radio and TV.
The advantage of this system is that it allows sending messages without having
to know the phone numbers of the users in the region. Instead of sending a message
to a specific known mobile phone you can send a text to all mobile phones in a
specific zone. Mass communication, very fast, in case it really matters. |
|
| Advertising |
|
| Retail outlets in certain areas would be interested in
sending customers and potential customers information about special offers
and attractions such as sales, special offers, extended opening times and
so on. Shopping centers, exhibition halls, airports and sports stadiums
are the kinds of location that could be targeted for Cell Broadcast based
services. |
|
| Information Services |
|
|
Cell Broadcast is ideal for delivering local or regional information
which is suited to all the people in that area, rather than just one or
a few people. Examples include hazard warnings, cinema programs, local
weather, flight or bus delays, tourist information, parking and traffic
information.
Cell Broadcast can also be used for managing and communicating with a
remote but local team such as emergency services or airport staff. The
emergency services could send an encrypted message out to all officers
or other staff in a certain area to respond to an incident. This is particularly
useful for standby workers who only need to be called in and present in
a certain place when certain events occur.
|
|
|
